Hampton Beach Parasail contacted me last winter about redesigning their logo. Their main concern with the original logo is that “Parasailing” and SUP Rental are hard to read, and that potential customers may not know what “SUP” stands for. They did want to stick with very bright colors and convey a sense of summer fun and adventure.
Here is their original logo:
Due to the client’s concern of people not knowing what “SUP” stands for, I changed the wording to “Paddle Board.” The new logo maintains the summer fun theme and bright colors of the original, while using modernized fonts and graphics to attain a highly legible and aesthetically pleasing logo that will translate well to merchandise and marketing.
Redesigned logo:
As with all my brand identity clients, I provided examples of what this logo would look like on print collateral, digital media, and merchandise.
Such a pleasure working with a small, family-owned local business! Hope they crush it this summer.